Managing the Market Process [12 CPE Credits]
Category: Marketing
Summary: Author: Dr. Jae Shim
Experience Level: Basic
Prerequisites: NONE
Delivery Method: Interactive Self-Study
Course Formats: Online / CD-ROM / Textbook / Audio
Course ID: JS-538
CPE Credits: 12
Course Description:
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.
Experience Level: Basic
Prerequisites: NONE
Delivery Method: Interactive Self-Study
Course Formats: Online / CD-ROM / Textbook / Audio
Course ID: JS-538
CPE Credits: 12
Course Description:
This course teaches you key components of marketing strategy and tactics including: identification, analysis and selection of target markets; development of product/service lines; pricing; distribution systems; advertising and promotions; service marketing; and international marketing. Major forces impacting marketing strategy, such as consumer behavior, completion, and regulating forces, are discussed. Also covered are marketing information systems, search-related marketing, interactive marketing and E-commerce, and multichannel marketing.
Start Date:
Wednesday, 05 October 2011
Enrolment duration: Unlimited
